Our challenge:
Yacht Tec specialist manufacturers of bespoke Superyacht passerelles and gangways, were bought by new owners in 2014. This high quality engineering company had recently finished a major project which had kept the entire company busy. They needed to grow their brand presence in the market as bespoke engineers, and rebuild their sales ‘pipeline’.
Rushall Marketing was approached to review and recommend the next steps.
When we visited Yacht Tec’s Hampshire based factory, we were struck by the phenomenal detailing and quality of engineering in all their work. Everything they design and manufacture is bespoke for each client, including their hydraulic cylinders and thier own power units. All to an incredibly high standard and finish.
Our approach:
Our review concluded that Yacht Tec’s outstanding quality was not being fully reflected in the company’s visual identity, website or sales collateral. We recommended bringing this in line with their product calibre, to provide the team with best tools to promote the brand and re-approach their market, the Superyacht builders and owners.
We developed a fresh new brand and visual identity, to reposition Yacht Tec’s image to reflect the superb quality of their precision engineering and innovation for the top end Superyachts.
The project included re-writing and building a new responsive and optimised website, from scratch, and creating new sales brochures and print advertising.
We are so impressed with the new identity and website, it looks fantastic. The videos tell our story and the site flows really nicely. It really brings a touch of class not to mention the fantastic written content, which is very well balanced.
Tristan Jaques, Yacht Tec project manager
