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Future of Sailing - Liz Rushall

About the Futures project

The Futures Project is highly important for the entire marine leisure sector. Early in 2017 British Marine, the marine industry trade association, commissioned Rushall Marketing to analyse the potenital market trends affecting the future customer for boating and watersports.

The project remit included analysing all existing published data on participation trends and assessing changes in consumer buying habits that will likely affect the leisure boating sector. As well as benchmarking with other leisure pursuits, the report made a series of recommendations for the industry.

Christened the Futures Project, the final report is a substantial document with a section for each activity and includes recommendations for British Marine to take forward with its member companies and other governing bodies. The RYA and British Canoeing supported the project with access to data.

Together with the RYA Sport Participation Team we are running a series of  webinars and conference presentations for sailing clubs, to help understand and respond to the Futures Report implications for sailing, and membership clubs.

Webinars & resources

The Future of Sailing

This RYA webinar summarises the participation and social trends affecting all sailing – cruising, racing dinghy and yachting.

Plus, insights into the consumer and social trends affecting the leisure and purchase habits of the younger generations.

A look at how sailing needs to compete with other activities and improve our overall marketing is also included.

View Future of Sailing Webinar

Pay on Demand Sailing

In this second RYA Webinar, three sailing clubs share their experience of setting up and running ‘pay on demand’ boating for their members and new members.

Fascinating case studies from Cransley SC, Itchenor SC, Emsworth SC all with different core objectives and models.  With a brief introduction from Liz Rushall summarising the main trends and concerns affecting clubs and their future members.

View Pay on Demand Webinar

Download the slides and case studies:  Futures Webinar No 2 Exploring ‘Pay on demand’

Look to the Future

Keynote presentation delivered at the RYA Affiliated Clubs Conferences South and East events, November 2018.

The keynote summarises boating participation, and the pertinent consumer trends affecting how people spend their time. It highlights the challenges for clubs facing issues of falling memberships, and the importance of retaining existing members whilst attracting new members.

This talk offers some frameworks to use for planning change and adapting your club for a sustainable future.

View Look to the Future

Offering alternative activities – RYA Live Webinar #3

Tuesday 11 December – 7pm to 8pm GMT

Three sailing clubs and the panel will share insights on launching new initiatives and innovative activities to meet changing demands.

Register here

Yachts & Yachting Online

Increasing sailing participation 27 June 18

Time for sailing to adapt – 4 Jan 17

Yachting Life

Read article:

Yachting Life – July & Aug 18

British Marine

Download British Marine summary leaflet.

British Marine – Futures Summary booklet

Recent posts

RYA Webinar 3 – Introducing Alternative Activities And Watersports

RYA Webinar 3 – Introducing alternative activities and watersports

Sign up below for this next Webinar in the series exploring the implications of The…

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Pay On Demand Boating – Webinar For Sailing Clubs

Pay on Demand boating – webinar for sailing clubs

Live Webinar 7pm, Wednesday 7th November 2018 Hear how other sailing clubs have launched Pay…

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The Future Of UK Sailing Article And Interview With Yachting Monthly

The future of UK sailing article and interview with Yachting Monthly

The topic of the Future of Sailing and Pay as You go Sailing made it…

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Future Of Dinghy Sailing Webinar 1 May 2018, 7pm

Future of dinghy sailing webinar 1 May 2018, 7pm

At the 2018 RYA Dinghy Show I was asked to give a summary of the…

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British Marine Futures Project

British Marine Futures Project

Futures Project finds significant drop in sailing and boating participants and falling numbers of younger…

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