About the Futures project
The Futures Project is highly important for the entire marine leisure sector. Early in 2017 British Marine, the marine industry trade association, commissioned Rushall Marketing to analyse the potenital market trends affecting the future customer for boating and watersports.
The project remit included analysing all existing published data on participation trends and assessing changes in consumer buying habits that will likely affect the leisure boating sector. As well as benchmarking with other leisure pursuits, the report made a series of recommendations for the industry.
Christened the Futures Project, the final report is a substantial document with a section for each activity and includes recommendations for British Marine to take forward with its member companies and other governing bodies. The RYA and British Canoeing supported the project with access to data.
Together with the RYA Sport Participation Team we are running a series of webinars and conference presentations for sailing clubs, to help understand and respond to the Futures Report implications for sailing, and membership clubs.
Webinars & resources
The Future of Sailing
This RYA webinar summarises the participation and social trends affecting all sailing – cruising, racing dinghy and yachting.
Plus, insights into the consumer and social trends affecting the leisure and purchase habits of the younger generations.
A look at how sailing needs to compete with other activities and improve our overall marketing is also included.
View Future of Sailing Webinar
Pay on Demand Sailing
In this second RYA Webinar, three sailing clubs share their experience of setting up and running ‘pay on demand’ boating for their members and new members.
Fascinating case studies from Cransley SC, Itchenor SC, Emsworth SC all with different core objectives and models. With a brief introduction from Liz Rushall summarising the main trends and concerns affecting clubs and their future members.
View Pay on Demand Webinar
Download the slides and case studies: Futures Webinar No 2 Exploring ‘Pay on demand’
Look to the Future
Keynote presentation delivered at the RYA Affiliated Clubs Conferences South and East events, November 2018.
The keynote summarises boating participation, and the pertinent consumer trends affecting how people spend their time. It highlights the challenges for clubs facing issues of falling memberships, and the importance of retaining existing members whilst attracting new members.
This talk offers some frameworks to use for planning change and adapting your club for a sustainable future.
View Look to the Future
Download the slides. RYA Club Conferences Keynote – Liz Rushall
Sign up below for this next Webinar in the series exploring the implications of The…
The topic of the Future of Sailing and Pay as You go Sailing made it…