At the 2018 RYA Dinghy Show I was asked to give a summary of the British Marine Futures project in relation to sailing. The talk looks at the participation trends in sailing over the last 15 years, as well as…
Futures Project finds significant drop in sailing and boating participants and falling numbers of younger people Due to falling participation trends and concerns about how best to invest in the future of UK boating and watersports, Rushall Marketing was commissioned…
Growing participation in sailing is dear to many of us who both work and play in the sailing world. Increasingly, as I have got more stuck into my work with the RYA's Participation and Membership Committee and in my role…
In 2005 I wrote The Business of Yacht Racing, a major industry review on sponsorship in sailing published by Sport Business International. It was an extension to my MBA dissertation research into how sports sponsorship delivers stakeholder value. Much has…
In an era where we are seeing financial companies having to reduce corporate hospitality due to IFS regulations, the principles of leveraging sponsorship for internal customers are becoming even more important. In the second of our Sport Business series, it…
Effective measurement and evaluation of sponsorship is critical if it is to be effective This article was originally published in Sport Business, Nov 2004. I feel the principles still hold true. In one respect at least, yacht racing sponsorship is…
