Sign up below for this next Webinar in the series exploring the implications of The Futures research report for sailing clubs. Tuesday 11 December 2018, 7pm to 8pm GMT The research highlights how many other sports are adapting their formats…
Live Webinar 7pm, Wednesday 7th November 2018 Hear how other sailing clubs have launched Pay on Demand boating. Following the previous Future of Sailing Webinar, the RYA are running a series of themed webinars this winter to explore some of…
The topic of the Future of Sailing and Pay as You go Sailing made it to the Southampton Boat Show today. Having been involved in writing the feature on The Future of UK Sailing in this October's issue of Yachting…
At the 2018 RYA Dinghy Show I was asked to give a summary of the British Marine Futures project in relation to sailing. The talk looks at the participation trends in sailing over the last 15 years, as well as…
Futures Project finds significant drop in sailing and boating participants and falling numbers of younger people Due to falling participation trends and concerns about how best to invest in the future of UK boating and watersports, Rushall Marketing was commissioned…
Growing participation in sailing is dear to many of us who both work and play in the sailing world. Increasingly, as I have got more stuck into my work with the RYA's Participation and Membership Committee and in my role…
In 2005 I wrote The Business of Yacht Racing, a major industry review on sponsorship in sailing published by Sport Business International. It was an extension to my MBA dissertation research into how sports sponsorship delivers stakeholder value. Much has…
In an era where we are seeing financial companies having to reduce corporate hospitality due to IFS regulations, the principles of leveraging sponsorship for internal customers are becoming even more important. In the second of our Sport Business series, it…
Effective measurement and evaluation of sponsorship is critical if it is to be effective This article was originally published in Sport Business, Nov 2004. I feel the principles still hold true. In one respect at least, yacht racing sponsorship is…
