Is your brand top of your customers mind?
What does your brand say about you – to your customers?
Brand development is important, and often overlooked. Your brand is your key business asset. It is much more than just your name and logo. Your brand is everything your business does and how it behaves – the good, bad and even the ugly!
When you start your business, it’s most likely that the ethos for your brand is held in your head. You probably sub-consciously know how you want to align your products or services against your competitors.
- Brand and image audit
- Brand positioning and development
- Image and reputation management
- Visual identity development
Your brand is far more than how your product or service performs:
As your team grows, it becomes harder for your company to live your brand. And as your business grows, sometimes your brand development becomes out of synch with what the business is now doing.
If you are starting a new business venture, I can help you set up your brand structure and identity to enable you to develop your business.
If you are an existing small business or SME I can help you ensure that your brand is being consistently and coherently delivered.
And the process starts with your people…
Contact me to chat about making your brand work for you.
Liz undertook a study of the branding and sponsorship opportunities at WPNSA.
Her work was very carefully and thoroughly carried out and we were delighted and impressed with the results. It provided us with a comprehensive template and offering, with which to approach future sponsors, ensuring an equitable and consistent approach.
John Tweed, former CEO, Weymouth & Portland National Sailing Academy