Are your marketing communications cutting through the clutter?
Do you feel like you are not being heard?
Communicating effectively is an art and a science. In today’s business world, everyone is bombarded by a plethora of marketing communications messages. Literally thousands in a day be it digital, social, print, radio, tv and even in person!
- Website development
- Social media and content
- PR and copy writing
- Newsletters and brochures
- Advertising and direct mail
People will swipe, skim and scan. They are engaged by timely and relevant content to entertain, inform or learn. People will:
I can help you create clear and coherent communication tools to match the different stages of your customer’s buying process.
If you have a highly technical product they will want to know what exactly it does for them – what problem in solves. They will not necessarily need to know how the widgets inside it work… although they may want to know that at some point! But that is most likely to be when they are interested enough to find out more.
I will help you to develop your key messages, establish a hierarchy of information, consider the tone of voice that fits with your brand and work out when and where to effectively communicate with them.
Contact me for a chat about your marketing communications.
Liz is great at listening to what are often fairly vague thoughts and then summarising them into a format which makes you say ‘ah, so that’s what I meant’.
Mark Stubbings, Managing Partner, Portsdown Group Practice